Graduate School of Business

EDUCATION

2008 Ph.D. Carnegie Mellon University, Information Systems
          Major: Information Systems (IS / Economics Track)
          Minor: Organizational Behavior
2005 M.S. Carnegie Mellon University, Information Systems
2002 Bachelor, Yonsei University (Majors: Business Administration, Applied Statistics, and Economics)

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, Yonsei University, 2020-Present
Associate Professor, Yonsei University, 2014-2020
Assistant Professor, National University of Singapore, 2008-2014

Associate Dean for MBA, 2024 - Present
YSB Research Chair Professorship, 2020 - Present
YSB Research Fellow, 2018 - 2020
Editor-in-Chief, Asia Pacific Journal of Information Systems, 2024 - Present
Editor-in-Chief, Yonsei Business Review, 2021-2023
Associate Director, Yonsei Business Research Institute
Deputy Editor-in-Chief, Yonsei Business Review
Director, Korea Society of Management Information Systems
Associate Director, Yonsei Information Systems Research Institute

TEACHING INTERESTS

Digital Transformation, Business Analytics, 4th Industrial Revolution Insights, Management Information Systems, Economics of IS, 
Information Security, Privacy, Supply Chain Management with IT, Software Quality Management

RESEARCH INTERESTS

Big Data, Artificial Intelligence, Digital Platform, Adtech, IT Strategy, Information Security & Privacy, Healthcare IT, Gamification, Digital Entertainment, Knowledge Management, Mobile Commerce

SELECTED PUBLICATION

Journal Publications

• “Chilling Effect of the Enforcement of Computer Misuse Act: Evidence from Publicly Accessible Hack Forums,” with QiuHong Wang and Ruibin Geng, Information Systems Research (Top Journal in MIS), Accepted for Publication. 
• “Privacy Concern and Its Consequences: A Meta-analysis” with Yeolib Kim, Robert Peterson, and Jeonghye Choi, Technological Forecasting and Social Change, 196. 2023, 122789
• “The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior,” with Y. Han, K. Y. Goh, and T. Q. Phan, IEEE Transactions on Engineering Management, Forthcoming
• “Do Handwritten Notes Benefit Online Retailers? A Field Experiment” with Sanghwa Kim and Jeonghye Choi, Journal of Interactive Marketing, 57(4), 2022, 651-664
• "The Role of Information and Communications Technology Policies and Infrastructure in Curbing the Spread of the Novel Coronavirus: Cross-country Comparative Study" with Nam Ji Eum, JMIR Public Health and Surveillance, 8(1), 2022:e31066
• “How do Virtual Badges Incentivize Voluntary Contributions to Online Communities?” with Huseyin Cavusoglu and Zhuolun Li, Information & Management, 58(5), 2021, 103483
• “How Do EHRs and a Meaningful Use Initiative Affect Breaches of Patient Information?” with Juhee Kwon, Information Systems Research (Top Journal in MIS), 30(4), 2019, 1184-1202
•  “Cybercrime Deterrence and International Legislation: Evidence from Distributed Denial of Service Attack” with Kai Lung Hui and Qiu-Hong Wang, MIS Quarterly (Top Journal in MIS), 41(2), 2017, 497-523
• “When Does Repository KMS Use Lift Performance? The Role of Alternative Knowledge Sources and Task Environments” with Tridas Mukhopadhyay and Robert Kraut, MIS Quarterly (Top Journal in MIS), 40(1), 2016, 133-156
• “Which Ideas Are More Likely to Be Implemented in Online User Innovation Communities? An Empirical Analysis” with Mingguo Li and Atreyi Kankanhalli, 84, Decision Support Systems, April 2016, 28-40
• “Differential Effects of Prior Experience on the Malware Resolution Process” with Byung Cho Kim, MIS Quarterly (Top Journal in MIS), 38(3), 2014, 655-678
•  “Online Gambling Behavior: The Impacts of Regular Use, Diverse Use, Cumulative Outcomes, and Recent Outcomes” with Xiao Ma and Sung S. Kim, Information Systems Research (Top Journal in MIS), 25(3), 2014, 511-527
• “A Comparative Study of Cyber Attacks” with Qiu-Hong Wang and Johannes Ullrich, Communications of the ACM, 55(3), 2012, 66-73
•  “Determining Optimal CRM Implementation Strategies” with Tridas Mukhopadhyay, Information Systems Research (Top Journal in MIS), 22(3), 2011, 624-639
• “Learning Curves of Agents with Diverse Skills in Information Technology Enabled Physician Referral Systems” with Param Vir Singh and Tridas Mukhopadhyay, Information Systems Research (Top Journal in MIS), 22(3), 2011, 586-605 (Runner-up best published paper award in ISR)

PROFESSIONAL ACTIVITIES AND AWARDS

AWARDS AND HONORS

• Best Workshop Paper Award, Workshop on e-Business (WeB), Hyderabad, India, December 2023
• Best Reviewer Award, KrAIS Summer Workshop, 2023
• Best Paper Runner-up Award, KrAIS Summer Workshop, 2023
• University Teaching Award, Yonsei University, 2022
• Teaching Excellence Award, School of Business, Yonsei University, 2015, 2022
• Yu-Min Lee Sang-Moon Young IS Scholar Award, KMIS, December 2020
• YSB Research Chair Professorship, 2020 - 2023
• YSB Research Fellow, Yonsei School of Business, 2018-2020
• Best Workshop Paper Award, Workshop on e-Business (WeB), Munich, Germany, December 2019
• Best Paper Award, KrAIS Research Workshop, Munich, Germany, December 2019
• Chohun Research Award, Yonsei School of Business/College of Commerce and Economics Alumni Association, 2015
• Best Research-in-Progress Paper Runner-up Award, International Conference on Information Systems (ICIS), New Zealand, 2014
• Best Faculty Research Paper Award, Workshop on Analytics for Business, Consumer and Social Insights (BCSI 2013). Singapore, August 2013 
• Best Research-in-Progress Paper Runner-up Award, International Conference on Information Systems (ICIS), Orlando, 2012
• Runner-up best published paper award in Information Systems Research, 2012
• Doctoral Consortium Fellow, ICIS 2007, Quebec, Canada

CONFERENCE AND WORKSHOP

• “Unpacking the NFT Hype: The Impact of NFT Awareness on the Auction Market for Visual Artwork,” with Lan Li and Taeyoung Kim, Workshop on e-Business (WeB), Hyderabad, India, December 2023 (Best Workshop Paper Award)
• “Effects of Work-from-home on Collaborative Task Performance: A Coordination Theory Perspective,” with Taeyoung Kim, Yongsok Bang, Yeolib Kim, KrAIS Summer Workshop, July 2023 (Best Paper Runner-up Award)
• “Advocates of Civil Disobedience: A Cross-Country Analysis of the Role of Ride-sharing Apps in Facilitating Protest Participation,” with Nam Ji Eum, Workshop on e-Business (WeB), Virtual Conference, December 2021
• “Advocates of Civil Disobedience: A Cross‐Country Analysis of the Role of Ride‐sharing Apps in Facilitating Protest Participation,” with Nam Ji Eum, KrAIS Research Workshop, Austin, Texas, December 2021
• “#MeToo Hits Online Dating, too: An Empirical Analysis of the Effect of the Me-Too Movement on Online Dating Users,” with Sojung Yoon, Jinseon Choe, Yoon Han, International Conference on Information Systems (ICIS). India, December 2020.
• “Friend or Foe? Bike-sharing and Ride-sharing in New York City,” with Young-Jin Kwon, Seonkyung Agnes Yang, Sang-Yong Tom Lee, Workshop on Information Systems Economics (WISE), Munich, Germany, December 2019.   
• “Can Combined Shipment for Cross-border Online Shopping be a gimmick? The Impact of International Shipping Policy on Customers’ Purchase,” with Jinseon Choe and Sujin Lee, Workshop on e-Business (WeB), Munich, Germany, December 2019 (Best Workshop Paper Award)
• “Founders as Successful Innovators: Evidence from IT industries” with Young-Jin Kwon, Seonkyung Agnes Yang, and Sang-Yong Tom Lee, and Ke-Wei Huang, KrAIS Research Workshop, Munich, Germany, December 2019
•  “Friend or Foe? Relationship between Bike-sharing and Ride-sharing in New York City,” with Young-Jin Kwon, Seonkyung Agnes Yang, and Sang-Yong Tom Lee, KrAIS Research Workshop, Munich, Germany, December 2019. (Best Paper Award)
• “A Study on the Effect of Shipping Policy Change on Purchase in E-commerce Context: Focusing on Analysis of Customer Spending Amount and Inter-purchase Period,” with Jinseon Choe and Sujin Lee, KrAIS Research Workshop, Munich, Germany, December 2019
•  “Is Artificial Intelligence a Disruption or Innovation for Firms?:  Contradictory Effects of AI on Call Center Performance,” with Jinseon Choe, Jongpil Park, and Kun Shin Im, Workshop on Information Systems Economics (WISE), San Francisco, December 2018.
• “The Paradox of Mobile Information Search: An Empirical Study of Search Costs on Mobile and Desktop Platforms,” with Jinseon Choe and Kun Shin Im, Workshop on Information Systems Economics (WISE), Seoul, Korea, December 2017.
• “Is Mobile Inferior in Searching to PC?: Search Cost across Devices,” with Jinseon Choe and Kun Shin Im, Post-ICIS KrAIS Research Workshop, Seoul, Korea, December 2017. 
• “The Effect of Mental Stress on Mobile Ad Response Behavior” with Yoon Han, Khim Yong Goh, and Tuan Quang Phan, Statistical Challenges In eCommerce Research. Ho Chi Minh City, Vietnam, June 2017.
• “The Effect of Mental Stress on Mobile Ad Response Behavior” with Yoon Han, Khim Yong Goh, and Tuan Quang Phan, Workshop on Information Systems Economics (WISE). Dublin, Ireland, December 2016.
• “The Effect of Mobile Ad Image Contents on Consumers’ Mobile Ad Response Behavior: An Image Processing and Econometric Approach” with Yoon Han, Khim Yong Goh, and Tuan Quang Phan, Statistical Challenges in eCommerce Research, Addis Ababa, Ethiopia, June 2015.
• “The Effect of Repeated Ad Exposure and Physical Avoidance on Customers’ Mobile Ad Response,” with Yoon Han, Khim Yong Goh, and Tuan Quang Phan, Proceedings of the 35th International Conference on Information Systems (ICIS). New Zealand, December 2014 (Best Research-in-Progress Paper Runner-up Award)
•  “Marginal Deterrence in the Enforcement of Law: Evidence from Distributed Denial of Service Attack” with Hui Kai Lung and Qiu-Hong Wang, Workshop on Analytics for Business, Consumer and Social Insights (BCSI 2013).Singapore, August 2013 (Best Faculty Research Paper Award)
• “Saving Money or Staking Money?: A Structural Econometric Model of Consumer Behaviors in Pay-to-Bid Auctions,” with Xiao Ma, K. Kim, and K.Y. Goh, IS Big Ten Symposium, Minneapolis, MN, May 2013
•  “Do Hackers Seek Variety? An Empirical Analysis of Website Defacements” with Kok Wei Ooi, Qiu-Hong Wang, and Kai Lung Hui, Proceedings of the 33rd International Conference on Information Systems (ICIS). Orlando, December 2012 (Best Research-in-Progress Paper Runner-up Award)
•  “Gamification: A New Paradigm for Online User Engagement” with Mahdieh Taher, Atreyi Kankanhalli, Huseyin Cavusoglu, Proceedings of the 33rd International Conference on Information Systems (ICIS). Orlando, December 2012
•  “The Impact of Mobile Application Piracy on Legitimate Sales” with Dawei Shen and Khim Yong Goh, Workshop on Information Systems Economics (WISE). Shanghai, China, December 2011
• “An Empirical Study of Customer Contribution in Online Brand communities for Innovation” with Mingguo Li, Proceedings of the 31st International Conference on Information Systems (ICIS). St. Louis, December 2010
• “Gambling Behavior: A Multilevel Dynamic Panel Data Analysis” with Sung S. Kim and Xiao Ma, INFORMS 2010, Austin, TX
•  “Cyber Attacks: Does Physical Boundary Matter?” with Qiu-Hong Wang, Proceedings of the 30th International Conference on Information Systems (ICIS). Phoenix, December 2009
• “Cyber Attacks: Cross-Country Interdependence and Enforcement” with Qiu-Hong Wang, The Eighth Workshop on the Economics of Information Security (WEIS). London, England, June 2009
• “Strategic Investments in the Right CRM Technologies, in the Right Amount, and in the Right Order” with Tridas Mukhopadhyay, Proceedings of the 27th International Conference on Information Systems (ICIS).  Milwaukee, December 2006

Etc

RESEARCH GRANTS

• An Empirical Study on the Impact of Digital Piracy in the Context of Mobile Apps, Yonsei University Future-Leading Research Initiative KRW 30,000,000, 2018-2020. (Principal Investigator)
• Mobile App Strategy, NRF of Korea, KRW 20,000,000, 2018-2019. (Principal Investigator)
• Learning from Security Failures of Others, Barun ICT Research Center, KRW 40,000,000, 2016-2017. (Principal Investigator)
• Which Ideas Are More Likely to Be Implemented in Crowdsouring Communities for Innovation? NRF of Korea, KRW 20,000,000, 2015. (Principal Investigator)
• Impact of EHR in the Health Care Industry, The Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, National University of Singapore, S$ 62,500, 2011-2014. (Principal Investigator)
• Spatial Autocorrelation in Cyber Attacks, National Natural Science Foundation of China (RMB 172, 000), 2011-2013 (Co-investigator).
• Start-up Research Grant, National University of Singapore, S$ 60,000, 2008-2011. (Principal Investigator)
• William Larimer Fellowship at Carnegie Mellon University (2003 – 2006)

ACADEMIC SERVICE

Editorial Review Board

• Board Member, IEEE Transactions on Engineering Management, 2012.8.-.
• Guest Associate Editor: MIS Quarterly
• Associate Editor, Asia Pacific Journal of Information Systems (APJIS), 2009.1.-
• Associate Editor, Journal of Information Privacy and Security (JIPS), 2012-2016

Conference & Workshop

• Track Co-chair (Cybersecurity, Privacy, and Ethical Issues Track), Pacific Asia Conference on Information Systems (PACIS), 2022
• Track Co-chair (Cyber-security, privacy and ethics of IS Track), International Conference on Information Systems (ICIS) - 2021
• Track Co-chair (Cyber-security, privacy and ethics of IS Track), International Conference on Information Systems (ICIS) - 2019
• Track Co-chair (Social Media and Business Impact Track), Pacific Asia Conference on Information Systems (PACIS) - 2019
• Track Co-chair (IS Security and Privacy Track), Pacific Asia Conference on Information Systems (PACIS) - 2015
• Track Co-chair (Economics of Information Systems Track), Pacific Asia Conference on Information Systems (PACIS) - 2014
• Track Co-chair (IS Security and Privacy Track), Pacific Asia Conference on Information Systems (PACIS) - 2013
• Program Co-chair, Post-ICIS KrAIS Workshop, 2017
• Associate Editor, International Conference on Information Systems (ICIS) - 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2020
• Associate Editor, ECIS (European Conference on Information Systems) – 2014, 2015
• Program Committee, Pacific Asia Conference on Information Systems (PACIS) - 2010, 2011, 2016
• Program Committee, Workshop on E-Business (WEB) - 2011
• Program Committee, Conference on Information Systems and Technology (CIST) - 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020
• Program Committee,  Big Data Analytics in Healthcare Conference (BDAH) - 2014
• Workshop Committee, Post-ICIS KrAIS Workshop -  2010-Present
• Discussion Facilitator, Post-ICIS KrAIS Workshop - 2010, 2011, 2012

(Ad-hoc) Reviewer

• Information Systems Research, MIS Quarterly, Management Science, Journal of Management Information Systems, Production and Operations Management, IEEE Transactions on Engineering Management, ACM Transactions on MIS, Decision Science, Decision Support Systems (DSS), Information &  Management, European Journal of Information Systems (EJIS), International Journal of Electronic Commerce (IJEC), Electronic Commerce Research and Applications (ECRA), Information Systems Journal (ISJ), Enterprise Information Systems, Journal of Economic Behavior and Organization 

Other Service

• External Proposal Reviewer, Secure and Trustworthy Cyberspace (SaTC) Program, NSF, USA, 2014
• External Reviewer, General Research Fund, Research Grants Council of Hong Kong, 2014-
• Judge, Singapore Science and Engineering Fair (SSEF), Singapore, 2012

STUDENT SUPERVISION

Graduate Students

• Namji Eom, 2020-, MS Student
• Sojung Yoon, 2019- , MS Student
• Jinseon Choe, 2016-2020, PhD Student - BarunICT Research Institute
• Sho Yun Park, 2015-2016, MSc Student - SAP Korea
• Yoon Han, 2013-2017, PhD Student - Harbin Institute of Technology, Assistant Professor
• Dawei Shen, 2010 - 2011, MSc Student - Shuyun IT Co. Ltd., China, Product Operation Consultant
• Mingguo Li, 2010 - 2011, MSc Student - Morgan Stanley
• Ng Ee Hong, 2009-2010, PhD Student - KPMG, Hong Kong

Undergraduate Students

• “Management of Information Systems Security,” 2009, Final Year Project (FYP) by Tran Ngoc Mai
• “Management of Customer Knowledge,” 2009 -2010, Final Year Project (FYP) by Mingguo Li
• “An Empirical Analysis of Hackers' Attack Patterns,” 2011-2012, Final Year Project by Ooi Kok Wei
• “E-commerce strategy in the restaurant industry,” 2012-2013, UROP Project by Zhen Ye

Thesis Committee (NUS)

• Ge Chunmian (PhD, 2012, External Examiner) - South China University of Technology, Assistant Professor
• Chen Jin (PhD, 2012, Internal Examiner) - East China University of Science and Technology, Assistant Professor
• Ye Hua (PhD, 2012, Internal Examiner) - University of Auckland, New Zealand, Lecturer
• Jenson Goh (PhD, 2012, Internal Examiner) - SIM University, Singapore, Lecturer
• Tong Yu (PhD, 2012, Internal Examiner) - City University of Hong Kong, Assistant Professor
• Du Wenyu (PhD, 2013, Internal Examiner) - Renmin University of China, Assistant Professor
• Barney Tan Chee Chang (PhD, 2011, Internal Examiner) - University of Sydney, Lecturer